IDgo User Authentication
Secure authentication without passwords or apps.
Brief
Craft a modern, approachable brand identity and website for IDgo, establishing it as a trusted, secure, and seamless user authentication solution.
Objective
Position IDgo as a reliable, user-friendly service that simplifies secure verification for users and enterprises alike.
Role
Responsible for supporting the design and branding development by assisting with the creation of the visual identity, logo, color palette, and website layout.
Ideation & Tone
Through strategic research and brainstorming, we crafted a brand identity that embodies simplicity and trust with clean, grounded shapes and a refined color palette. Deep blues convey security, bright blue accents represent speed, and soft greys add a comforting touch, balancing confidence with accessibility.
Logo Exploration
Our logo explorations centered around minimalist, structured shapes that reflect simplicity, combining directional elements to highlight ease of use and speed.
Outcome
The final brand identity and website design bring sophistication and simplicity to life, with bold color blocking and a gridded background for consistency. A clear color hierarchy and cohesive visuals drive intuitive navigation, building trust with the audience.
