Client: The North Face
Logo Design Brand Identity Typography
2022

THE NORTH FACE KIDS

Develop a cohesive system for The North Face Kids that embodies the core brand philosophies of exploration and discovery to create an intentionally designed identity that works in tandem with the brand.

Credits: Sydney Anast and Jason Bacon

The visual system was inspired by forms that emulate nature and softness, connecting the brand to the uninhibited imagination of children.

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