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The Brake Boys Branding
Role: Brand and UX/UI Designer
Timeframe: 3 months
Class: Design Studio
Tools: Figma, Illustrator, Photoshop
A logo and website development for a startup company that invented the first universal braking mechanism for longboards.
Design Challenge
The main challenge faced during this project was developing a mark that resonated with the niche target audience. Creating a mark that could stand alone while also working successfully on multiple platforms was another challenge.
User Research
The initial research revolved around becoming aware of the longboarding community as well as understanding the meaning behind the clients values of safety, community and health. Research was conducted on the skateboarding community and potential competitors.
Understanding the Market
The target audience consisted of college-aged males who had a passion for longboarding. The consumer base for this project was narrow so it took a great deal of research and discussion about how to optimally cater towards the audience.
Ideation
The goal of this logo was to have a simple signature mark that had multiple meanings hidden within. The final logo embodied the wheels of a skateboard and the two abstract “B’s” in Brake Boys represent the company’s name. The website was an extension of the logo which included the same color palette and simple yet dynamic tone.
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Introducing The Brake Boys
The final product consists of a logo, typography system, color palette and website prototype. The deliverables allow for an identifiable mark that can span across all media and print platforms.
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