Nike Yi Jianlian
Step into Nike’s Story — Experience Innovation Floor by Floor.
Brief
Collaborate with the Nike GPS Team to develop an interactive storytelling website showcasing Nike's heritage through the nine floors of the Yi Jianlian building in China.
Objective
To increase visitor awareness of the Yi Jianlian building's stories and celebrate Nike's legacy.
Role
Responsible for research, front-end design thinking, and creating wireframes and prototypes to define the website's visual flow and interactivity.
Ideation
Wireframe templates were developed to establish a unified design system and to support diverse storytelling needs.
Storytelling
Nike's defining moments were highlighted throughout the site to create connections that inform and inspire.
